Open with a hook:

For example, "Are you still using harsh sunscreen in the sun?" This is the reason it's more damaging to your skin than beneficial.

Avoid sounding robotic. Use a natural, easy tone, as if you were speaking with a buddy who is knowledgeable about the subject.

"Just finished a 12-hour shoot—and this setting spray? "Still flawless." Writing Instagram captions is about connection, rather than lovely phrases.

Audiences value authenticity. Sharing short behind-the-scenes, obstacles, or successes increases relatability.

Encourage interaction clearly. CTAs direct your viewers on what to do next.

• "Tag a friend who needs this!"

• "Save this post for later!"

• "Which one would you choose?" A or B? Tell us below!"

This also contributes to your overall Instagram marketing advice plan.

Emojis add personality, break up text, and highlight points — but use them sparingly for a formal yet welcoming tone.